Great article from Wharton… Would a company invest in a motivational program for their employees that has a success rate of only 60% or 70%, and is based on a field so new that researchers are still arguing about how to define it?
The field is GAMIFICATION -- loosely, the application of motivational game elements to non-game situations such as business, education and fitness. The profound uncertainty around it isn’t stopping many companies large and small, who report that they are getting some impressive results. Experts from Accenture, Fidelity and other firms shared their successes and ongoing challenges at the recent Wharton conference, “Gameful Approaches to Motivation and Engagement.”
The article talks about this new "disruptive" corporate business strategy in partnership with new technologies to create amazing results disrupting education, learning, selling and business development models.