Ask the Accounting Community

  • 1.  Forefront Magazine

    Posted 12-16-2014 10:29 AM
    Jeff Thomson, CEO of Institute of Management Accountants, shares his leadership advice for current and aspiring leaders on ForeFront magazine. http://bit.ly/1wxk0v2


  • 2.  RE: Forefront Magazine

    Posted 12-17-2014 12:16 PM
    I very much like the way Jeff answered the questions in his interview. I believe that Jeff will agree with me that the CFO not only must increase their skills to be that "strategic advisor to the CEO" but also provide support to the marketing CMO and sales functions. There is a wide gap today in most organizations. Marketing and sales tend to primarily grow market share and increase sales. They need to increase profitable sales. With customer profit and loss statements for each customer including below the gross product profit margin line, the information for how to do this is not available.

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    Gary Cokins
    Director/Manager
    Cary NC
    United States
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    Original Message


  • 3.  RE: Forefront Magazine

    Posted 12-18-2014 12:12 PM


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    I find that this was written in 2000 (by Peter Doyle), "The main reason why the majority carry such a long tail of accounts is that they do not measure customer profitability". Peter Doyle wrote as a 'marketing man'.  Perhaps he wondered why the finance people were not listening, he would not be surprised to see, finally' the penny has dropped'.

     

     

    Clifford Moggs CMA
    Consultant
    Reading
    United Kingdom
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    Original Message