Robots are here, but it's not the end for accountants. IMA's new ad-campaign highlights how the CMA will adapt to future changes of the profession:
IMA Re-launches Integrated Ad Campaign on the Future of Accounting | IMA - The association of accountants and financial professionals working in business.
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| IMA Re-launches Integrated Ad Campaign on the Future of Accounting | IMA - The association of accountants and financial professionals working in business. |
| IMA ® (Institute of Management Accountants) today launched a new integrated advertising and communications campaign for the (Certified Management Accountant) certification program. The campaign emphasizes the strategic value of CMAs in the face of increasing automation, while embracing "augmented" intelligence, such as robotics, to create even greater value for organizations. |
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Morgan Del Rio
Marketing and Social Media Manager
IMA
morgan.delrio@...------------------------------