IMA Riyadh Chapter (IMA Riyadh) successfully held the CPE event titled “Effective Business Communication” on April 04, 2017 in Prince Sultan University in Riyadh.
The world is experiencing new shifts; be it politics, technology or economy, business environment is facing challenges to business models requiring business professionals to communicate differently and redefine their communication strategies and leadership styles to lead and succeed.
The event theme, “Effective Business Communication” was completely in line with this changing paradigm. Qualified CMA’s, renowned industry experts, business leaders, university students and CMA candidates attended the event and shared their vision about the impetus needed to shape the future through effective communication and that the communication is the key ingredients that can empower professionals to lead and succeed.
The event began with the recitation from the Holy Quran. The president IMA Riyadh Mr. Hassan Al Bahes was also present at the event and addressed the participants.