Also, short-hand term for Stock Market
A measure of how easily an asset can be bought and sold. Marketability differs from liquidity in that liquidity implies the value of an asset is retained and marketability does not
The depth of sales of an entity’s product in a particular market. It is usually measured by comparing one product’s sales to the total sales of comparable products from all suppliers
The value of a good or service as determined by buyers and sellers in a market. In terms of financial instruments, it represents the last reported sales price
See Market Structure
A balance sheet title for negotiable financial instruments, excluding investments accounted for by the equity method. Marketable securities may be classified as current or non-current assets
The process of subdividing customers by shared characteristics that cause the customers to have similar product needs; these needs can be for product attributes, distribution requirements, etc. The assumption is that each segment will respond differently to various parts of the marketing mix,...
The purchase and sale of Eurobonds prior to the time that their issue price is set.
The risk that all securities are subject to as a result of changes in the general economy. Examples include changes in oil prices, interest rates, or exchange rates.
Process that occurs after the identification of market segments. Targeting means selecting segments to market a product to, and designing strategies to reach these groups
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