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Digital vs. Print Advertising: Which Makes the Most Financial Sense? 

11-17-2017 05:24 AM

These days, there are plenty of ways to promote your business, but two of the main ways that you can advertise your products and services is through digital ads or traditional print ads. Which one of these options actually makes the most financial sense? Check out the information below to learn about the pros and cons of each and make the right decision for your particular brand.

The Benefits of Print Advertising

Even though many people think that print is dead, there are still many good reasons why you should include print ads in your sales promotions strategy. For example, it turns out that print ads may be more effective when it comes to boosting purchase intent and brand favorability. Research has found that consumers who see a print ad are more likely to recall the ad that they saw, including its context, compared to seeing the same ad on a digital screen. So, consider purchasing ad space in newspapers and magazines, but also consider billboards and flyers as well. The key is to set up an ad campaign that will put your ads in front of people multiple times, as purchasing an ad once will not provide sufficient results.

The Benefits of Digital Advertising

Digital ads do come with their own set of benefits as well, particularly when it comes to the ease of tracking their effectiveness and making changes along the way more quickly. Plus, they are typically more affordable than print ads, and you can customize them easily to target the appropriate audience. On top of that, many people are spending a lot more time online than they are reading newspapers and magazines, so if your target audience is spending most of its time on the internet, your print ads might go unseen. But, because the world of online marketing is so saturated and because it’s so easy to ignore a digital ad, these advertisements might not have the same impact as print ads. 

Which Should You Choose?

In terms of which makes the most financial sense, online ads are usually recommended because they’re more affordable and trackable. But, you may end up spending more money advertising online than necessary if your audience isn’t there or isn’t responding to your ads.

Ultimately, the best way to know which form of advertising is right for your business would be to try each one and see what the ROI is for each. The advertising outlet that you choose will also depend upon how much money you have to spend on your promotional strategy, as print ads could be much more expensive than a digital ad campaign or social media ad campaign. And, of course, you have to do some market research to find out where your audience spends most of its time. In that way, you can choose the right print outlets or websites that will be most effective in hosting your ads. 

Now that you have a clearer understanding of the benefits and drawbacks of both print ads and digital ads, you can decide which method of marketing your business would give you the best return on your investment.

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